Before I had a method for
building a power settlement offer, I would
put something on paper and then realize that it wasn't
good enough. So I would start over or give up and
reach for the phone. All too often I used a
phone call or a one page letter with a dollar figure
to talk settlement.
But --- after 35 years of litigation, I had developed
a wonderful settlement offer system that I could pull
out and be half way to a solid written offer or
response in negotiations. The offers I made
using this system had no trouble getting the attention
and respect of the attorney on the other side, no
matter how experienced he/she was.
this system for all the standard types of personal
injury and business dispute cases. I used it for
both the plaintiff and the defendant side of any case.
teaching lawyers to negotiate with this
system producing their first offer in the case,
I found that most
experienced negotiator - lawyers
instantly recognized this was a
wonderful tool for their armory.
But, on the other
hand, lawyers who never had engaged
in negotiations sometimes reacted that
the system's step-by-step
instructions and wording were "too
simple." ("Why should I follow a step by
step format instead of just writing an
offer myself?") My guess was
that inexperience in the negotiating
field translated into inability to
see the design's psychological (not
legal) features that lead your adversary to
your offer as "simple
then taught this system to other attorneys
over the years, and it worked for them too. They all found out that, generally, a written and
psychologically formatted initial settlement offer gets you further than any
oral offer when you start negotiating. In 90%
of the cases, it is the best way to start serious
The fact is, most attorneys don't make good
initial offers in settlement negotiations, no matter
which side they are on, and no matter how long they
have been a lawyer. Their offers lack punch and
power. They set the wrong tone for getting what they
want. You know it too: most attorneys don't make
good initial offers in legal negotiations. There is one simple
do not have a system.
How would you feel if I
could show you a very inexpensive way to write a
better initial settlement offer for lawsuit negotiations?
What if I could give you a "paint by numbers" to
preparing a settlement offer in your bodily injury or
commercial liability cases?
Better yet, what if I
could show you how to do this and save you 20, 30 or
40% of the time it normally takes you to write a 10 to
15 page settlement offer that looks impressive because
it is impressive?
Now, you have the
chance to get the far-reaching type of Initial Settlement
Offer Format that seasoned litigation lawyers and
their legal assistants only develop after a dozen or
more years of negotiating settlements of cases.
All The Best,
Leonard Bucklin, Civil Trial Attorney
P.S. TIME. If
saves you just one hour of time - ever - it will have
paid for itself. Attorneys who are using my
system right now are saving valuable hours in drafting
changes the negotiated settlement of a case just $100
your way - ever - it will have paid for itself.
P.P.P.S. START NOW. Get started just
minutes from right now! We deliver electronically --- as the integrated
last part of the automated purchase process. After you
complete your on-line purchase and your credit card is
verified, then your browser is automatically
redirected to a new webpage with your link to click to
Here is what
SettlementNow™ does for you.
makes your settlement offer have Impact!
brochure grabs attention: it is out of the
ordinary. It looks different from most of the
letters and settlement communications the other side gets.
brochure holds attention until all the pages are
read. The reader is almost forced to turn the page
to read the next page. This gives you the benefit
of the time investment theory. That is, the more time
spent on a matter by the opposition in considering
and reading your point of view, the more likely he/she is to
come closer to your position.
brochure allows the opposition plaintiff attorney or
defendant claims manager the information items needed
about your case to justify his/her decision to
settle at the amount you are asking. You have
furnished them a packaged justification -- a
rationalization -- for them to come closer to your
position in the negotiations.
We've said it before, above,
but this is important.
can be used in any case from $5,000 to $500,000, by
either plaintiff or defendant attorney. Whichever side
makes a psychologically designed opening
statement of what the case is worth will cause
the ultimate settlement to move toward the
Control the negotiation process. Know the target you are trying to hit.
Have a game plan that starts with a power initial
settlement offer, and you will
utilize the hidden power of the movement that you start.
What is SettlementNow™?
SettlementNow™ is a
Settlement Quick Brochure Format.
It is a simple, easy to follow standard set
of instructions. It produces a multi-page,
tab-indexed, ten section letter that presents your
offer or counter-offer in a powerful format. Either a
plaintiff or defendant attorney can use this document
in any bodily injury or commercial litigation
lawsuit, and in any size firm.
This is a simple to follow set of instructions. Before
you make an offer or counter-offer you should consider
using this format.
should only use SettlementNow™ once in
any case. We suggest that it be used as the
first or second offer, and be presented with the oral comment
by you that: "This is the offer that should settle
this case - now. Read this and I'll call you in four
that last paragraph again. That advice is why we call
The big points:
gives you a psychological edge.
It tells you the order of the
presentation and the information to put in each
page of your power offer. Your offer will be psychologically designed to compel the reader
to reach the conclusion you want.
makes you time - efficient in assembling information for
settlement. It gives your staff the direction they
need. They can assemble the information that you want
them to bring together for your final review.
you a finished settlement offer that stands out from
the pack. That is an advantage that automatically
makes the other side evaluate your side of the case as
SettlementNow™ is furnished to you in PDF format.
Download and use it right from your computer today.
Let me recap.
Our "100%, No Questions Asked,
Just Tell Us to Refund, Guarantee."
don't totally agree that the product is
worth every penny, simply tell us within
60 days to refund your money; and we do
it! You keep our form; we refund your money.
What could be fairer or easier than that!
powerful offer in any bodily injury or commercial
will save you time.
is built on principles of psychology. It is designed
to lead the adverse negotiator to come your way.
is a confidence builder for you, at the same time it
tears at the confidence of the adversary in
will keep you
laser focused on developing your offer, not
fumbling like an amateur.
SettlementNow™ is a very
low investment with a high value return
This is your invitation to join the ranks of
successful lawyers who make better settlement
offers, have happy clients, and get higher fees.
Not only will you get a great negotiation written
offer system, but also, if you act by midnight,
get it for the low price of only $24.90.
is a very low investment with a high value return